After a decade of Arial Bold, it was time for the Smith Service Company, Inc. to establish its brand. Shawn Smith’s career as an HVAC-technician-turned-small-business-owner has spanned nearly 40 years. The company required a bold, industrial mark. Now, officially registered with the U.S.P.T.O., the S.S.C. has a new, yet familiar, L.O.G.O.
“You know,” Shawn said initially, “I’ve always thought an air conditioner fan blade kinda looks like an S.” With that, the tone was set. Our team spent weeks searching for the perfect mark, sketching out S’s like it was 1995 again.
An instant classic, the new logo helps attract new customers with its timeless feel while updated van wraps and uniforms cohesively unite the existing elements that the company has maintained throughout its distinguished lifespan.
The Smith Service Company: proudly providing HVAC service to Kansas City and the surrounding Kansas communities since 2001.
The updated vans can be seen rolling around Baldwin, Lawrence, Eudora and the greater KC area.
Design by Titus Smith, owner of The Hideout
